The possibility of enterprises to receive a profit in the modern competitive environment determines, in the first place, by its ability to work with consumers. But it is not enough for motor transport enterprises to identify the consumers’ needs correctly for achieving success, it is necessary to realize them in the characteristics of the proposed services. Therefore the problem of identification the motor transport services’ optimal parameters is actual. The model of estimation the influence of motor transport service’s factors to the level of consumers’ satisfaction, using the planning experiment method, has been proposed in the article.

Definition of road facilities is offered. We have established branch features which influence the development of road facilities and expose its specific conditions in the followings directions: interrelation of road facilities with national economy, road work market, road products, production activity, road facilities financing.

The simulation model of the process realization of a motor transport enterprise strategy system updating has been built with the use of the Delphi programming language in the environment of the Delphi 7 Studio development. Since the impact of casual factors is not taken into account during the realization of this process, the simulation model is of the determined character. The model has been developed in the way that the manager directly takes part in the experiments, getting the information about the particular kinds of businesses from the computer, analyzing and entering decisions, accepted on the basis of this analysis.

The methodical approach to the estimation of quality of a motor transport enterprise business processes has been developed. As opposed to existing ones, it provides determination of partial indices, which are directed to evaluation of basic descriptions of the process, satisfaction of external consumers’ requirements and influence of the off-grade functioning of analyzed process on realization of other processes. The evaluation of basic process descriptions is suggested to carry out by the indices of estimation of entrance, process and exit quality. The priority number of risks is determined as the index that characterizes criticism of off-grade process implementation consequences and is estimated on the basis of FMEA method.

The stages of the personnel marketing realization have been substantiated based on the differentiation of the two types of personnel marketing (the internal and external). It was specified that the fulfillment of works should be performed by applying the «7P” model. The process modeling is built based on the methodology IDEF0 which allows to present the personnel marketing process in the most convenient graphical way, including its main stages (such as analysis, planning, realization and control), and to map the elements of the internal and external personnel marketing complex.

The approach to choose the methods of improving business-processes is offered whose characteristic features are: substantiation of advisability of their implementation on the basis of the results of assessment and establishment of the desired level of indexes; using matrix method to graphically present the interdependence of indexes on whose basis the conclusions are formed on the necessity to improve the methods; development of recommendations on using the specific methods to improve the processes depending on the necessity to increase the indexes of their assessment.

The composition of enterprise potential was specified. Its elements are split according to the system of attributes: the ability of enterprise to carry out search/redistribution of efforts to use the resources, the areas of their origin and the domains of their application. Such classification allows to correlate the varieties of potential with the categories which are close to its sense, and also to avoid divergences while identifying the levels of generalization.

The concept of economic efficiency of enterprise production is specified from the position of different stakeholders. The groups interested in rising efficiency of enterprise functioning are considered. The expectations of the effective enterprise functioning for different stakeholders (investors, owners, managers, workers) are investigated. The indices of economic efficiency that meet the needs of each stakeholder are distributed. The algorithm of evaluation of the level of economic efficiency of production for special stakeholders is elaborated.

The structure of an enterprise potential has been specified by the system of features (depending on the ability of enterprises to search/redistribute the effort using the resources, their origin and scope); the elements of the enterprise potential and the relationship between them have been substantiated. The proposed structure of the potential of the enterprise is based on the necessity of taking into account industrial features of the enterprise concerning the spheres of resource application.

The planned measures on implementation of quality management system of servicing passengers at the bus stations are resultat. The functional distribution of work is suggested in the process of accomplishment of functions of quality management system by building the chart of functional intercommunications. The chart of information flows at the bus station has been made. It provides the necessary information for all participants of the processes of servicing passengers (attending personnel of the bus stations, managers of the bus stations associations, authorities and passengers).The composition of documents at the bus stations and the recommendations as to their automation with the help of ‘Microsoft Excel’ program are defined.

The stages of relationship strategy forming of MTE with partners has been defined. The basic directions of relations improvement between subjects has been offered. The choice of relationship strategy is based on the relationships matrix depending on the cooperation level of MTE with partners. For each interaction subject there are developed the strategies of partner’s value management and forming loyalty within the framework of selected relationship strategy.

Types of projects and factors which are the most influential for each type have been marked out in the article. A quantitative evaluation of the chosen factors has been carried out. The impact of these factors on the NPV of the project has been assessed according to the motor transport enterprise data, and the cumulative effect of factors on the effectiveness of the project has been defined using statistical methods of the research. The multifactor model of factors’ influence on the efficiency of investment projects has been received.

The information base of analyzing the competitive advantages of road enterprises on the basis of using the matrix method of efficiency analysis has been suggested in the article. This method allows to create a field of competitive advantages according toeach component of the enterprise potential and ensures full coverage of the complex phenomenon. The system of indicators of analysis of the efficiency of road enterprises potential components has been grounded and the desired trend of changing the indicators from the point of view of ensuring and enhancing enterprise competitive advantages has been defined in the work.